#MarketingTitbits – e-books as a marketing technique, entrepreneurs on LinkedIn and ‘Good to Great’

1. Using free books as a marketing strategy
As more and more blogs flood the internet, it is becoming even harder for bloggers to stand out from the crowd. However, a new trend is emerging in the world of blogging and this is the creation of free e-books.

It would be fair to say that some e-books are used as a tool to capture potential customers’ contact data so they can be subscribed to marketing lists, but they don’t have to be used this way. We have found an interesting article that explains the benefits of creating an e-book and exactly how to do it. If this takes your fancy then click here.

2. How these leading entrepreneurs use LinkedIn

It would be fair to say that one of the most frequently asked questions we get about LinkedIn is how to use it effectively if you are not in the recruitment industry. The benefits of LinkedIn for recruiters are plain to see by all; however, other professionals can struggle to understand how to harness this powerful social media platform to raise their profile and enhance their business.

Rather than us tell you what we would do, we thought it would be helpful to hear from the horse’s mouth how these 9 successful entrepreneurs are using the platform to increase the engagement and consumption of their content,  to aid the achievement of their professional and business goals.

How we use LinkedIn

3. ‘Good to Great’ – a must read for business owners

Jim Collins’ ‘Good To Great: Why Some Companies Make the Leap… and Others Don’t’ is one of those business books that is a must read for all entrepreneurs and business owners with intentions of building a special business.

The book identifies 8 key traits and experiences that have helped a number of well known companies make the jump from being merely good to standout performers in their industry. What makes the findings so important and credible is that they were the result of a rigorous 5 year research exercise, not the subjective opinion of one person, as is so often the case with these type of books. Whether you are a business just starting out or an established SME looking to make that leap, we guarantee you will take something away from this book, which will help transform your business.

To take a look, visit ‘Good To Great: Why Some Companies Make the Leap… and Others Don’t’.