STOP Traffic This Autumn

We here at TLC Business have previously mentioned that ‘Gorilla Marketing’ remains a strong influence on our marketing philosophy. If used effectively, Gorilla Marketing can add a buzz to your brand and make a product or service worth talking about.
Last week, Oxford Circus was brought to a standstill, not only by the traffic but by the powers of the fashion industry.  Commuters and shoppers stood in amazement as they witnessed a Halle Berry lookalike abseil into Oxford Street dressed head to toe in high street fashion, providing onlookers with a ‘Vertical Catwalk’.

This unique stunt was to promote the beginning of the second week of High Street Fashion Week, featuring retailers such as French Connection and H&M. Last Year the event kicked off with a catwalk on a tube, this year they took to the skies, so what will next year bring?

This is an extreme case of Gorilla Marketing and due to health and safety restrictions we do not recommend dangling your product or colleague off a building to promote your brand; however we do believe that adding a fresh, creative aspect to your marketing can provide you with the results you desire.

Here are some great examples of how different organisations have used Gorilla Marketing to create a brilliant PR spin for their brand:

• Puma

Puma created a breakout of fashion onto the streets making the sports world stylish with a successful Gorilla Marketing concept.

• Mini

Mini in the Netherlands came up with a quirky way of promoting the Mini Cooper by littering the busy streets of Amsterdam with over sized ‘mini boxes’.

• Boticca.com

Unique online jewellery and fashion accessory company Boticca staged a flash mob in Portobello Market Notting Hill.

Like any marketing, Gorilla Marketing can go wrong. We believe that the preparation stage of any marketing concept is vital and when not researched and implemented properly, brilliant marketing campaigns can flop.

The major fashion brand DKNY produced what looked like a fantastic Gorilla Marketing campaign by placing neon bicycles around New York City in an effort to promote their brand, as well as the eco friendly way of transport.  The BMX bikes were covered in bright neon colours with the DKNY logo in contrasting black. The marketing concept did not receive the feedback you would have expected from a high profile brand; the bikes that weren’t removed by the police due to being illegally chained to trees were picked clean for spare parts and left by the side of roads as litter. Not a great message for a luxury brand.

If you are a retailer or a business that feels the need to inject a bit of creativity into your marketing, then get in touch. The TLC Business team can help you create a campaign that stands out from the crowd and gets your business noticed for all the right reasons. Take advantage of our 15% off any campaign offer in September and make your brand work for you.  Contact us on +44(0)1962 600 147 or email Anna at anna@tlc-business.co.uk